"How To Get The Best Results From Your PR Campaign Before You Even Start"

So, your release is ready, and you can't wait to let people hear what you've been working on. It's exciting, we know.. But just hold on a minute; you've done the hard work, but now is not the time to rush in head first. If you want to get the best results from your release, you need to prepare for your PR campaign well in advance of your release date.

Here are 5 quick tips, and considerations to think about, when trying to to get the best results from your PR campaign before you even start, and take the leap to release your hard work into the world.

1. Make Sure Your Bio Is Polished

Don't panic, we can help! However, nobody has a better idea of how you want to represent yourself than you do. So make sure you include your name, your genre, and a couple of acts you may sound similar to; their fans could love your music too!

Is there a good story surrounding your band, or your upcoming release? Make sure to include it. Have you had any notable achievements in your career so far? Let people know about those too. Keep your bio in the third person, not too self aggrandizing, and about 200-300 words. Don't worry, you've got this, and Fresh Release can help polish your bio; you just need to give us your authentic self, from your point of view.

2. Your Press Images

Apart from your music, good publicity images are probably the most important asset you have in making a good first impression with editors, writers, and listeners. In some ways, images that tell someone your story before they even hear the music, or read the bio, are your most effective way to make people stop, pay attention, and give your music a shot.

Vibrant colours or black and white; traditional or stylized; shot in a studio, rehearsal room, on the street, or on stage? There are infinite possibilities, so make your images and extension of your music, and find a photographer who can be an extension of your creative vision.

3. Plan Far Enough In Advance

We can't stress how important it is to have all your ducks in a row before you even start your release campaign, (more on what that entails, and what you'll need, here ); ideally we'll be starting your PR at least 6 weeks before your release date.. which means contacting us even earlier than that!

Being prepared in advance allows us to get you on New Music Friday playlists, Track of the Week spots, boost pre saves, and get a good influx of coverage on your release day; all of which will help you get the most from your hard work.

4. Get Consistent On Your Socials

You've done all the hard work in writing and recording your song, so make sure your followers know about it! Get that algorithm working in your favour, by building a good, consistent posting schedule in the run up to your release.

Share the hell out of your pre-save link; share teasers of your artwork; posting videos of you talking directly to camera, talking about the release, and asking your fans to support, always do well; do a stripped back version of the song; share some BTS of the recording process, or the video creation.

There are lots of things you can do to engage your audience, making sure that everyone that cares about your art, actually knows about your art!

5. Make The Most Of Any Coverage You Do Get!

The music industry is a two way street, and it may go without saying, but one of the most important things you can do to secure coverage, is to show appreciation for every radio play, review, share, playlist placement, and kind comment you receive!

Media outlets get an obscene amount of submissions for coverage, and if they are going to choose to cover you instead of the other artists vying for their precious time, the quality of your music is only one factor.. the truth is that, no matter how good you are, blogs won't be as likely to cover you if they can't see that you're going to share the coverage they give you.. so make sure your socials show them that you're going to direct people toward the press you receive. All of those posts promoting upcoming shows and previous coverage are not wasted; they show you're consistent about reciprocating all the love you get on your music.

So don't be shy, add that link to your latest review to your bio; share details of any upcoming to radio play to your stories; share to your main feed, tagging bloggers and radio, so they can see your appreciation for their support.

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Now that you've taken a moment to get all of your ducks in a row ahead of your new

release, why not head over to our Fresh Release contact page, and organise a consultation to find out how we can you get the most from your PR campaign.